1990-1999

As women established their place at all levels of the workforce, a greater flexibility of roles became acceptable. Fashion tended to become both more relaxed and also more classic, as many also opt for “investment” wardrobes that can be maintained for longer periods of time. Diversification of style and continuing globalization of fashion permit a range of choices that reflect the multiplicity of options in lifestyles. Fashion, work, and art are colored by the rising importance of new technologies that are altering communications, marketing, and all forms of creative production.

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